law firm marketing articles and news from around the webWe scour the Web to find the best law firm marketing articles. This is what we’re reading this week:

Winning the Content Marketing Race – Excellent article about how to market your services with great content. Also includes helpful tips about how to figure out what to post and when.

Now Is The Time To Take Your Local Business Mobile – Pew Research Center says 64% of US adults use a smartphone (6 facts about Americans and their smartphones). They’re using them to find local businesses all the time, including lawyers and law firms.

Two short articles from Attorney@Work:

Online Marketing Strategies for Small Budgets – We wholeheartedly agree with one of the main points of this article: “A careful selection of a dozen key words that best capture what you’re about, woven throughout your website content, is step one to help people find you.” If you create a website with us, you’ll be able to update your site anytime, so it’s easy to add important keywords to your site all the time. Search engines also love fresh content.

Building a Referal Network from the Ground Up – How do you market yourself offline? This article has some good points.

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