Market your law firm on mobile devices including phones and tabletsWhat Your Law Firm Can Do Right Now to Market on the Mobile Web

Take a look at your website on a mobile device like an iPad or a phone. How does it look? What do you think the top three things mobile visitors want to do? Can you do those things quickly and easily? If not, it may be time to re-think your site’s design.

Be sure your law firm is listed in search engines AND local directories like Google Places for Business, Bing Local and Yahoo Local.  If you’re not listed in those places already, get listed. Need help? Contact us.

Other local directories – especially Yelp – are important, too. Do you have an iPhone or an iPad with Siri? Ask her this, “Find me a nearby lawyer.” See what happens. If you’re not listed in Yelp, you won’t show up.

If you’re running online ads, create separate campaigns for mobile devices. Send mobile users to pages optimized for them. You may even create a unique “mobile only” phone number to track leads coming from your mobile website or landing page. Geo-target your ads so they show up to local prospects.

Do you use Google Analytics or some other tool to analyze xenical your website’s traffic. Take a look and see if you can get a sense of how many people are accessing your site with mobile devices. An optimized site can increase this number. It can also increase the number of mobile users who actually reach out and contact your law firm.

Do you send an email newsletter? Many of your subscribers will view it on a mobile device, so you should too. Does it load quickly and is everything legible? Does EVERY link work? You may want to cut down on the graphics and make them smaller so they fit in a mobile window.

If you already have a unique site that’s been made just for mobile devices, congratulations! Now, review it. Take a look at it and make sure it really works well on a mobile device. The best advice is to make everything as concise as possible. Break things into multiple pages wherever possible, remove flash and anything else that won’t work on the iPhone or other devices.