We scour the Web to find the best articles about law firm and attorney marketing. This is what we’re reading this week:
Clicking for Clients – Current Connecticut rules about attorney marketing and professional conduct haven’t kept up with technology. This story states that, “Connecticut’s statewide bar counsel, proposed a revision…that would allow lawyers and law firms to make use of online services that recruit clients”. About time, we say.
Winning the Content Marketing Race – Excellent article about how to market your services with great content. Also includes helpful tips about how to figure out what to post and when.
Now Is The Time To Take Your Local Business Mobile - According to recent surveys, half of all cell phone users have a smartphone. They’re using them to find local businesses all the time, including lawyers and law firms. Google has even created a project called “Go Mo” to encourage businesses to create mobile-friendly sites.
Rush Limbaugh’s Sorry Approach to Corporate Communications - We all make mistakes. It’s how you handle them that counts. We can even learn from other peoples’ mistakes. Learn the three rules of an effective apology. Watch FedEx apologize for a courier throwing a computer monitor. They do it right.
Two short articles from Attorney@Work:
Online Marketing Strategies for Small Budgets - We wholeheartedly agree with one of the main points of this article: “A careful selection of a dozen key words that best capture what you’re about, woven throughout your website content, is step one to help people find you.” If you create a website with us, you’ll be able to update your site anytime, so it’s easy to add important keywords to your site all the time. Search engines also love fresh content.
Building a Referal Network from the Ground Up - How do you market yourself offline? This article has some good points.